Greetings
Greetings from Chairman
JFMA was launched in May 2000 People across the floral industry from the seed and seedling developers to retailers gathered together with the goal of delivering more flowers and promoting flower as a partner of daily life to be enjoyed by more consumers through efforts in research, study, and testing. The association has also fostered a great number of collaborations among the members. JFMA is an alliance of people who are willing to take on the challenge of doubling the floral market in Japan in the first decade of the twenty-first century.
Japan Floral Marketing Association.LLC.
Chairman Kousuke Ogawa
Why was JFMA founded?
The Japanese floral industry, ranked second in the world, is worth approximately 1.2 trillion yen. Only, ceremonial occasions such as the coming of age, marriage, funeral, and ancestral worship accounted for about 70% of the floral sales. There has not been an adequate mechanism for supplying consumers with flowers intended for daily life enjoyment. The situations in the United States and Europe were the same a little while ago. However, in the United States and Europe, both the quality and prices of flowers sold at mass merchandise retailers have increasingly become attractive in the past ten years. These improvements have been attributed to the focus on home-use and the attractive storefront display of flowers that have been efficiently grown and cut. As a result, the floral markets in the U.S. and Europe rapidly expanded. JFMA intends to be different from past industry groups by borrowing the lessons learned from the U.S. and European floral industries—as in the successful adaptation in Japan of the U.S. supermarket and fast food operation models--and developing a strategy for the Japanese floral industry to expand the home-use market in Japan and contribute to the growth of the Japanese floral market.