Activities
Basic Policy
To give the floral market a lift, JFMA plans to promote exchanges of information and human resources by focusing its efforts in the four areas described below:
Act
Focusing on the four principle areas mentioned above, JFMA is developing a MPS program, sponsoring project teams, holding various seminars for members and nonmembers, promoting networking and information sharing among members, conducting training programs, and offering support to business management. Since 2004, JFMA has been collecting information and making public information gathered through these activities available not only in Japan, but internationally in venues such as IFEX. The association also began publication of a monthly newsletter beginning in 2006, and aims to proactively provide information via the JFMA website.
Specific actions
- Information made available through newsletters and on the website
- Holding international business shows
- Conducting surveys—point of sale surveys at gardening sections of home improvement retailers
- Subject-specific research teams (subject, panel)
- IFEX
- PROMOTION PROJECT
- International Flower Expo Tokyo
- Holding business management seminars
- International Seminar
- Region Seminar
- Morning Seminar
- Evening Seminar
- Overseas visit
- Publication
- The Answer Book for the Flower Shop Owners
- The Quick Handbook～The Guide for the Marketing Strategy for the Flower Shop Owners
Others (regarding creating the standards for the flower sales)
The Bucket System for Cut Flowers/ The Proposal of the standardization of the wagon system