Project in 2006

Specific actions

1. Developing a Japanese MPS certification program that recognizes human and environmentally friendly flowers

• ①JFMA to reach an agreement with the Dutch MPS headquarter as a contractor for promoting MPS in Japan
• ②Establishing an operating company to promote the certification program

2. Promotion Project

JFMA will refocus on its fundamental task of exploring “what will greatly contribute to the expansion of the floral market” by examining strategies and approaches, creating popular trends, and transforming floral culture in the long run.

3. IFEX

In addition to playing its traditional role as a “forum for business negotiations,” in order to help the growth of the floral industry, JFMA will also serve as an information resource, promote the MPS certification program, and provide venues to announce promotional projects.

４．More seminars

• ①Morning seminars
• ②Evening seminars
• ③Other seminars

More seminars will be offered to provide training and opportunities for information sharing and foster the awareness of regional differences and global perspectives.

5. Newsletters and improved website

Monthly newsletters are published to give our members up-to-date information on JFMA events. Website will also undergo improvements.